Struggling with how to fill those two empty desks in fifth grade?
At a Council for American Private Education (CAPE) summit, education marketing gurus recommended featuring the number of available seats in each grade on your school’s website.
It may feel strange, but experts point out that there’s nothing like “scarcity coupled with a deadline to make a thing more desirable.”
To be most effective, post your available seats on your website’s homepage during peak enrollment seasons, like the (upcoming) start of a new semester.
Encourage families to contact you anyway for grades that are full. You’ll then have the opportunity to start a conversation about your school and will be able to notify them if a seat opens up.
It’s never too early to start thinking about enrollment!
Stay tuned to upcoming Current Events for more marketing tips.
